Posted by Tembua’s former Marketing Coordinator, who began this blog.
I have a little blue hydro clock on my desk. It’s a sample from my very hard working promotional products vendor, Mike Getzkin. It’s a tiny thing you fill with any liquid – soda, milk, scotch – and the chemical reaction generates enough energy to run the digital clock. Cute as a button. I played with it for two days; now it’s gathering fuzz in the back of a drawer.
The idea with this trinket is to paste your corporate information on the clock and give it to clients, hoping they’ll keep it on their desks and refer to it – and the info – when the need arises. A time honored tradition of corporate product placement. A tradition needing tweaking, however, in today’s business environment.
I attend numerous trade shows and conferences each year – which means I have an impressive collection of conference bags, pens, notepads, stress balls, lens cloths, letter openers, coasters – need I go on? So many things I toss or leave behind. What a waste.
In 2009, my marketing dollars need to stretch to the moon and back, encompassing the TEMBUA name switch – and all that entails – as well as my normal marketing goals for the year. My goal? Everything I do, everything that leaves this office, must help promote the Tembua name change. Love the hydro clock – but then, I loved the bobblehead pen and the nail kit and the mini mag light I got last year -and I don’t see them anywhere now, nor can I tell which company they came from. Sooo, all that I do. Everything that leaves the office. Everything. Counts.
Poor Mike is in for a bit of work. Good thing he’s good at what he does.