Posted by Tembua’s former Marketing Coordinator, who began this blog.
Is it better to be a big fish in a little pond or a little fish in a big pond? I contemplated this on my flight home from the NASA/JPL conference in L.A. this past week. This was a big conference, filled with big companies holding big contracts with big government. With revenues just under 6 million, we still fall under the SBA’s definition for a small business. Small fish – big pond.
As a translation services provider to the legal, medical, healthcare, construction, auto and high tech industries, we attend numerous conferences and trade shows, connecting with procurement or supplier diversity people. I’ve been attending some venues for years and have come to know specific contacts for corporations. Nothing I like better than approaching a company and being greeted with smiles and handshakes. Big fish – little pond.
Flash to my recent JPL/NASA conference. Though currently not a NASA vendor, we work for some of their primes, so decided this would be a great venue to reach out to other NASA vendors. New conference and new target industry means Tembua is fairly unknown. I stood alone in a room of 1,100+ people. A tiny fish in a huge pond.
I love a challenge. I love people. I believe in Tembua’s commitment to its clients. I looked around and suddenly realized that this was a room of 1,100+ opportunities – and smiled. A big fish can only maintain and hope the small pond doesn’t become so crowded it gets squeezed out. The small fish has the option to grow and expand.
Vive les petits poissons.