Planning Does Not Make It So

infodesign-calendars-design-52489-tnIf you fail to plan you plan to fail. How often have we heard that? And, of course, it’s true. Without a plan an individual or company lurches from one situation to another without direction.
But just planning isn’t enough. I’m going to get my PhD from MIT. That’s a great plan. QXP Industries will have revenues of $10 million in 5 years. Wonderful plan. But now the work before the work begins.
Every plan needs to be broken down into areas. Take the business above. They will need defined markets, specific products and/or services, operational systems, facilities, staff, equipment, etc.
Each of these areas must be broken into milestones or objectives. The resource area will include, at a minimum, staff and equipment. The planners must determine how many employees are required and what additional equipment is needed to reach their revenue goals.
Planning to this extent is commonly suggested. There are numerous strategic/company/growth/business plans online. What is frequently missing is the rest of the plan.
Continuing with the growing business above: Having determined how many employees are required, they need to determine qualifications and write/revise job descriptions. A new pay scale may be necessary. Where will they look for the new employees? How will their benefits plan be effected?
Each question will become a statement such as: To grow to $10 million in 5 years we will need 30 new employees. This company may have 10 different areas to develop. Each area might have 10-15 questions. The deeper the questions go, the better management can visual the future.
And now the hard part—which is often missing from planning. For each question, the company needs to assign a person, a timeline and a budget. Who will write the new job descriptions? By when? Who will develop the list of where to look for new employees? How many places are needed? How long will it take? When does recruitment begin? How many hours are allowed to develop this? Will there be financial requirements?
If this sounds like a lot of work, you’re right. It is. Large, established companies often have staff dedicated to planning. Small to medium companies often don’t have the people they need to plan for the growth they want. It’s a Catch 22.
Tembua has worked from a strategic plan for years. It was developed through a NAWBO program sponsored by Wells Fargo using materials from Management Systems. Our strat plan is connected to our marketing plan which is connected to our financial plan which is connected to our strat plan. Developing what is our road map was an enormous amount of work. Following it is what has made Tembua a successful company.


About tembua

Tembua: The Precision Language Solution provides comprehensive linguistic services for 100 languages to private industry and government agencies on a global scale. Services include document and website translation and localization; conference and 24/7 telephonic interpretation; glossary development; proofreading, text adaptation, editing, multilingual design and DTP; transcription; technical / custom authoring editing, foreign search engine optimization; translation memory management; subtitling.
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