Category Archives: language

But I Saw It Online!

If you’re only looking to bolster your existing opinion, don’t read any further. Any tidbit you find that matches your own stance will do. However, if you’re looking for facts to form an opinion, I have several suggestions: Read publications … Continue reading

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People Don’t Read Anymore

While in conversation with a college professor, I was startled to hear her say, “I use a lot of pictures because they don’t read anymore.” I blinked while she picked up her latte for another sip. Pictures? Who doesn’t read? … Continue reading

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Politically Correct Language: Courtesy or Weakness?

I’ve heard several politicians sneer recently that they were going to tell it like it is and not be concerned with politically correct language. Isn’t it funny how we come up with a label that spins an issue to suit … Continue reading

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The Language(s) of Growth

Turks and Caicos Islands, Ethiopia, Palau, Monaco, Papua New Guinea, Cote d’Ivoire (Ivory Coast), Uzbekistan, and Nauru: what do these eight countries have in common? (Map from WorldAtlas) They hold the top slots in the World Factbook’s Real GDP Growth … Continue reading

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What is Thingie in Your Language?

Over the weekend I stopped to pick up food for the holiday picnic. Standing in line with a bag and balancing several full soft drink cups I said to the server, “I need a thingie.” Without a moment’s hesitation he … Continue reading

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Holding the Candle–Insult or Excuse?

A retirement had forced my friend to replace a talented staffer with a new hire and she was not happy. She grumped about all the training that would be needed and finally said about the new hire, “She can’t hold … Continue reading

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I Don’t Know My Husband’s Cellphone Number

“. . .excessive screen-time appears to impair brain structure and function.” 1) This well-documented research mostly deals with the brains of small children. I recently had, however, an interesting conversation with friends and colleagues about their ability to remember disparate … Continue reading

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Quality—How important are chocolate chip cookies?

Compare, Measure, Evaluate, Assess Need When the family complained that my chocolate chip cookies didn’t taste right, I conducted an experiment. I had used generic chips as a cost-cutting measure, and they apparently had a larger impact than I realized. … Continue reading

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Don’t Let Them Claim Responsibility

The images become ever more horrible: Three killed during a shooting in TelAviv One killed and more injured when gunmen opened fire near a Mosque in Mogadishu Eight killed and more than 20 wounded during an attack on an Indian … Continue reading

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Case Study: Is the New Brand Name Offensive Somewhere?

The client: Inspired ideas that simply sell. That’s the tag line of Yamamoto, a well-known Minneapolis-based ad agency. They have a reputation for custom-crafted, highly creative work. Their question: Does this word mean anything in Swahili or Arabic or Chinese? … Continue reading

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