Tag Archives: translation

People Don’t Read Anymore

While in conversation with a college professor, I was startled to hear her say, “I use a lot of pictures because they don’t read anymore.” I blinked while she picked up her latte for another sip. Pictures? Who doesn’t read? … Continue reading

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Moore’s Law, Computers, and the Language Industry

“I think there is a world market for maybe five computers.” – Thomas Watson, chairman of IBM, 1943 The currently accepted version of Moore’s Law states that the number of transistors per square inch on an integrated circuit doubles every … Continue reading

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Just a Plain Hamburger on a Bun

Did you know that years ago, when you ordered a hamburger, you received a cooked patty on a plain bun? You could put mustard and ketchup on it if you wanted. And then the California burger swept the nation. They … Continue reading

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“I am a Technology Illiterate”

I’ve heard that phrase 3 times in the past 2 weeks. The third time I asked the speaker what he meant. I always thought that being technologically illiterate meant you couldn’t code, but the meaning seems to have changed. The … Continue reading

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International Women’s Day: I Do It For My Daughters

I am a business owner and the mother of three daughters. They are now grown, well-educated, married, mothers themselves and building careers. I’d like to think that my example helped a bit. The way to empower other women is to … Continue reading

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“The assertion that customers are incapable of managing their own translation projects is, frankly, plain arrogance.”

I saw this quote in a report on startups in our industry. Some of the new technologies are surely disruptive and also look like a great deal of fun! I do, however, take issue with the quote. At Tembua our … Continue reading

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Case Study: Is the New Brand Name Offensive Somewhere?

The client: Inspired ideas that simply sell. That’s the tag line of Yamamoto, a well-known Minneapolis-based ad agency. They have a reputation for custom-crafted, highly creative work. Their question: Does this word mean anything in Swahili or Arabic or Chinese? … Continue reading

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